Mariya Nurislamova is best often called the co-founder and CEO of Scentbird, the popular subscription provider billed because the “Netflix of perfume.” Through the years she has also introduced Deck of Scarlet, a direct-to-shopper elegance brand name, and Drift, a scent-centered car or truck accent line.

Nonetheless, by evening she transforms right into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed above 102,000 subscribers and capabilities greater than 1,two hundred video clips. Her spiritual messages Mix guided meditations, Strength channeling, and cosmic philosophy, attracting an important and engaged viewers.

Electronic Presence & Material
On YouTube, Mariya’s output spans:

Meditations & channeling periods: Focused on chakras, Power portals, therapeutic, and quantum manifestation.

Intuitive Q&A films: Open, private interactions in which she addresses viewers’ deepest queries.

Quick-form clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers across platforms.

Her cross-System get to can make her a noteworthy voice in the modern spirituality arena.

Entrepreneurial Journey
When her spiritual id thrives on the web, her founder persona is rooted in tangible enterprise achievements:

Scentbird (2014–existing): A subscription design offering in excess of 800 fragrance solutions to ~700,000 subscribers inside the U.S. and Canada, backed by YC and increasing above $twenty five million in undertaking funding.

Deck of Scarlet: A splendor subscription palette released in 2018–19, collaborating with top rated influencers to provide curated make-up kits underneath $30 each two months.

Drift: A seamless nod to her scent-obsessed branding, providing fragrance methods to vehicles.

Her entrepreneurial increase has become broadly covered by business retailers like Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.

The Awakening: Spiritual Turn in 2018
In 2018, Mariya expert what she describes to be a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Soon after, she released her spirituality-targeted material throughout YouTube, Instagram, and TikTok.

Considering the fact that then, her information has delved into:

Living in “the Matrix”, a simulated truth framework.

Healing via energy, together with claims like self-therapeutic most cancers or AIDS and processing miscarriage being a karmic option.

Interstellar beings and ancestral karmic trauma—like associations of black hair or crooked tooth with deeper spiritual indicating.

These high-assertion beliefs ultimately collided with her public profile.

Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content started to conflict together with her corporate image. The Business enterprise of Trend described on subscribers, influencers, as well as inner mirrored manufacturers raising alarms following exploring statements about Hitler being a Instructor of “3D Earth warfare,” denials of disorder, and crystal divination—all less than Mariya’s genuine title.

Notable critics:

YouTuber Keya’s Environment and Zachary Michael said they’d no longer collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have brazenly identified as out her pseudoscientific statements and questioned the standard of Scentbird’s assistance.

Regardless of the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by stress to eliminate information .

Strengths & Strategic Merits
one. Reliable Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual educating is unheard of among the her peers. It provides:

An reliable private manufacturer that resonates with buyers looking for deeper connections.

Diversified profits streams throughout retreat occasions ($1,111 to $125,000) and private channeling classes.

2. Scale & Influence
Organization advancement: Scentbird reports 45–50% YoY development due to the fact 2022, profitability given that 2019, with annual revenues surpassing $a hundred million.

Cultural visibility: Her spiritual channel garners many hundreds of A large number of sights for each video, creating viral cultural existence.

three. Loyal Community
About one,200 videos and consistent uploads have crafted a cult-like next of seekers open to her Power-centered and mystical choices.

Emerging Challenges & Identity Troubles
Model Status Risk
Traders, personnel, and prospects could perspective Mariya’s metaphysical statements as off-Placing, possibly eroding brand name belief.

Content material Moderation & Liability
Daring claims in wellbeing and spirituality might invite social-System warnings, regulatory scrutiny, or debates about ethical duty in affect.

Stakeholder Confusion
Even with her assurances, traders continue being mostly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self-confidence.

Route Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and enterprise worlds a lot more successfully—sustaining spiritual material on independent platforms or under a pseudonym.

Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness features into her brands (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her far more ethereal information with evidenced-based mostly advice, she could expand her base while minimizing alienation.

Ultimate scentbird ceo Ideas
Mariya Nurislamova stands in a exceptional intersection—exactly where undertaking‑quality entrepreneurship satisfies spiritual authority. She has constructed a scalable, profitable business enterprise empire, though capturing the imaginations of electronic-age spiritual seekers.

Nonetheless this pretty duality is her best asset and biggest problem. The mystic and the CEO co-exist in one particular person, building friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will outline her foreseeable future legacy.

Will Scentbird keep on being a fragrance staple with neutral branding?

Will her spiritual mission evolve right into a mainstream wellness movement?

Can these paths co-exist, or will a single eclipse the opposite?

This resonates being a cautionary tale in our age of founder transparency: When beliefs are community, ambition and authenticity walk a great line.

To put it briefly, Mariya Nurislamova is not any everyday CEO. She is a visionary entrepreneur, a channel for spiritual messages, along with a cultural figure navigating the messy overlap of small business and belief. Her up coming moves may chart new territory—not just in fragrance, but in how organization leaders form their identities while in the digital spiritual age.